

AutomotiveJBKR
CAOA Chery: the Brazilian operation of a Chinese brand
CAOA Chery
- Challenge
- CAOA Chery manufactures and sells Chery vehicles in Brazil from its plant in Anápolis, Goiás. Digital systems for a Chinese brand in Brazil have to satisfy headquarters’ brand standards and, at the same time, the local language, operating and regulatory reality — two rhythms that rarely match.
- Solution
- JBKR delivered web and systems development work for this Chinese-brand automotive operation in Brazil: built to local technical standards and content processes, connected to the existing brand and operating framework, with the whole project run in Portuguese.
- Results
- The group has already worked inside a Chinese-brand operation in Brazil, not merely read about Chinese clients
- Familiarity with the gap between headquarters’ approval rhythm and the execution rhythm of a Brazilian local team
- For a Chinese company this is the most relevant credential we have: same industry, same country, same two-sided communication
Web developmentContent managementSystems integrationPortuguese localisation









