A consulting firm in Curitiba, Brazil: market study, requirements mapping, digital presence and go-to-market. Licensed professionals are introduced and contract directly with you; technology comes from JBKR, 20 years in Brazil.
Not because the market is weak, but because of three walls nobody shows you. Our job is to draw each wall clearly and plan the path through it.
A foreign shareholder needs a CPF/CNPJ, a resident attorney-in-fact and central-bank SCE-IED registration within 30 days. Licensed professionals execute each one; the order has to be planned early.
3rd place for Brazil in TMF’s Global Business Complexity Index 2026
In Brazil, a meeting with a dealer, a supplier or a state investment agency rarely happens without an introduction. Our Curitiba and Paraná network knows who to call.
59Chinese projects announced in Brazil in 2025 — 7 of them never happened
Electronic invoicing (NF-e), the IBS/CBS tax reform starting in 2026, Pix, LGPD and WhatsApp as the main sales channel: Brazil runs on different rules. JBKR builds that side.
60%of Brazilian consumers have bought through WhatsAppWe map all three walls, plan the path through them, build the digital side ourselves and introduce licensed professionals for the rest.
A consulting route, not a list of legal milestones. Every step names its deliverable and its owner; licensed professionals contract directly with you.
Week 0A 60-minute video call (professional Chinese interpreter available): your product, target customers and budget, and whether Brazil is worth entering and from where.
Deliverable: Entry-assessment proposal and quote beonshore (consulting)Weeks 1–4Sector size, competitors and price points, distribution channels, regional choice (Paraná vs São Paulo), incentive landscape, entry budget and timeline.
Deliverable: Decision report (Chinese and English) beonshore (consulting)
Weeks 3–6Everything your business will need in Brazil: entity options, tax regime overview, licences and product certifications, import habilitation, labour and LGPD points, visa needs, each with the licensed professional who executes it, lead time and cost range.
Deliverable: Requirements roadmap + introduction meetings Licensed professional (contracts directly with you)
Weeks 6–10Portuguese .com.br website, Brazilian SEO and AI-assistant discoverability, LGPD-compliant, WhatsApp Business official API channel and CRM. Delivered directly by JBKR.
Deliverable: Website + WhatsApp channel live JBKR (technology)
Weeks 8–12Portuguese WhatsApp sales agent, lead routing, distributor and partner search, trade-fair and delegation agendas, local sales process design.
Deliverable: Go-to-market plan + first partner shortlist beonshore (consulting)
OngoingOne point of contact in Curitiba, partner-network coordination, operations and technology advisory (ERP to NF-e, IBS/CBS), monthly reporting. One WeChat number for anything Brazil.
Deliverable: Monthly report + on-call response beonshore (consulting)Each offer has explicit deliverables, an indicative timeline and a fee model. We do not provide legal, accounting, customs or immigration services; we identify the requirements and introduce licensed professionals who contract directly with you.
Chinese direct investment in Brazil grew fast for the second year running, led by electricity, mining and automotive; the South region took 14%. Data as of May 2026.
Chinese brands already hold over 10% of Brazilian car sales
25% import tax above quota is pulling assembly onshore
XCMG targets 55% local content by 2026
US$1.76 bn of Chinese mining investment in 2025
Temu reached 39 m monthly users in six months
Mixue committed R$3.2 bn to Brazil
Curitiba is about 90 minutes from the port of Paranaguá, with mature automotive, machinery and agribusiness clusters, and Chinese companies already on the ground.
JBKR was founded in Curitiba in 2006 by Jean C Becker, Senior Solutions Architect and AI specialist.
beonshore does not outsource its digital deliverables. Websites, WhatsApp channels, CRM and government-system integrations are built directly by JBKR, a company that has delivered 100+ projects in Brazil since 2006 and maintains the same ERP it built in 2009.
JBKR has worked for CAOA Chery, the Chinese-brand automotive operation in Brazil; for Unilever Brasil (OMO and Kibon, five consecutive projects); and for Unimed Paraná, the state’s largest healthcare cooperative. On Workana, JBKR holds a HERO rating of 4.96/5 across 65 reviews.
Clients served by JBKR
Four sourced, dated playbooks: the requirements checklist to start a business, WhatsApp sales, the IBS/CBS tax reform and importing machinery.
The requirements checklist to start a business in Brazil is the full set of registrations, tax obligations and compliance items a Chinese company must satisfy between deciding to enter and operating legally. In 2026 that means shareholder CPF/CNPJ, a resident attorney-in-fact, the entity itself, central-bank SCE-IED registration, a bank account, state and municipal registrations, RADAR import habilitation, labour and LGPD. Each item is executed by a lawyer, an accountant or a customs broker; beonshore maps them and makes the introductions.
Read the playbook 02WhatsApp is Brazil’s default sales and service channel: about 147 million users, and 60% of Brazilians have bought something through it (Opinion Box, 2025). The recurring mistake Chinese brands make is treating it as a copy of WeChat — unofficial APIs, no Portuguese voice notes, slow replies, no catalogue and no invoice. This playbook lists seven mistakes and what to do instead.
Read the playbook 03Brazil’s consumption tax reform (Constitutional Amendment 132/2023) replaces PIS, COFINS, ICMS and ISS with two value-added taxes: the federal CBS and the state-and-municipal IBS. 2026 is the test year, CBS applies in full from 2027, IBS gradually replaces ICMS and ISS between 2029 and 2032, and the new system is fully in force in 2033. For a Chinese-owned subsidiary, that means pricing, ERP and cash flow all have to be redesigned to the new rules.
Read the playbook 04Importing machinery from China into Brazil means running three things in parallel: the importer’s RADAR/Siscomex habilitation, mandatory product certification (INMETRO 60–120 days, ANATEL 90–180 days) and a customs broker engaged before the vessel arrives. This playbook sets out a realistic 90-day path, the tariff points that matter and the most common causes of delay. Data as of September 2026.
Read the playbookFive promises, made before the contract.
During China business hours, WeChat messages are answered within the hour; outside them, within one business day.
Every deliverable has a week number and an owner. We would rather quote a conservative timeline than keep you waiting.
Lawyers, accountants, customs brokers and certifiers contract directly with you, but we coordinate their progress and communication.
Meetings are arranged by seniority on your side; our team carries Chinese name cards and can bring a professional interpreter.
Service hours are 08:00–18:00 Brasília, which is 19:00–05:00 next day Beijing; for urgent matters, WeChat at any time.
No. beonshore is a consulting firm and does not provide legal, accounting, customs or immigration services. We identify every requirement your business will face and introduce vetted licensed professionals (lawyers, accountants, customs brokers, certifiers); they contract directly with you, and we coordinate their progress.
The first step is a paid entry assessment: a 60-minute call in week 0, then the market study and decision report in weeks 1–4. Within four weeks you hold a report you can take to your board before deciding whether to enter.
It depends on your business. Paraná is close to the port of Paranaguá, has mature automotive and machinery clusters and costs less than São Paulo; Linglong and Geely have already invested there. São Paulo has the largest market. Regional choice is part of the market study, and we deliver the comparison.
Market study and requirements roadmap are fixed fees; digital presence is a project; go-to-market is project plus monthly; local support is a monthly retainer. Everything is invoiced in BRL by a Brazilian entity, and third-party professional fees are not included.
Yes. We work natively in Portuguese and English, and Chinese communication runs through a professional interpreter partner; written materials are delivered in Chinese and English. WeChat is our main Chinese-language channel.
JBKR is beonshore’s technology partner and part of the same Brazilian company. Websites, WhatsApp channels, CRM and NF-e/ERP integrations are delivered directly by JBKR, with no third parties.
Tell us your product and your goal. We reply within one business day and tell you whether Brazil is worth entering and where to start.
Reply within one business day; on WeChat, usually within the hour during China business hours.
