Brazil market study: data charts and dealer interviews
Indicative timeline
2–4 weeks: kick-off in week 1, research and interviews in weeks 2–3, presentation in week 4
Fee model
Fixed fee quoted against the agreed scope; 50% at kick-off, 50% on delivery
Indicative investment
R$8,000 – R$15,000

What you receive

  • Sector size and growth: import data, local production, main buyers and purchasing cycles (with the data as-of date)
  • Competitive landscape: Chinese and Brazilian brands already in the market, price bands, positioning gaps
  • Channel assessment: dealers, distributors, marketplaces (Mercado Livre, Shopee, TikTok Shop) and direct WhatsApp selling, and which of them fits you
  • Regional choice: Paraná compared with São Paulo and Santa Catarina on cost, logistics (port of Paranaguá), industrial clusters and incentives
  • Incentive overview: federal and state programmes (such as Mover and state ICMS incentives) and their eligibility conditions, pending formal confirmation by an accountant
  • Entry budget and timeline: cost items laid out by quarter, plus indicative fee ranges for the licensed professionals involved
  • Decision report (Chinese and English) plus a 90-minute online presentation with the recommended next step

Who does what

TaskOwner
Research design, data collection and analysisbeonshore (consulting)
Local interviews: dealers, industry associations, potential customersTypically 6–10 interviews, interpreting includedbeonshore (consulting)
Regional and incentive comparison, liaison with Invest Paraná, FIEP and similar bodiesbeonshore (consulting)
Portuguese search-demand and competitor digital-channel analysisJBKR (technology)
Formal confirmation of tax treatment and incentive eligibilityAccountantLicensed professional (contracts directly with you)
Legal opinion on entity form and contract frameworkCorporate lawyerLicensed professional (contracts directly with you)

beonshore provides business and technology consulting. It does not provide legal, accounting, customs or immigration services: we identify the requirements, prepare you and introduce licensed professionals, who contract directly with you.

What does the report contain?

The report has six parts: market size, competition and price, channels, region, incentives, and budget and timeline. Each part presents its conclusion and its sources in a table, and the last page carries an explicit recommendation: enter, wait, or adjust.

The data comes from Brazilian official import statistics (Comex Stat), industry association figures and local interviews. The macro context comes from the annual report of the China-Brazil Business Council (CEBC): in 2025 Chinese direct investment in Brazil reached US$6.1 bn, up 45% year on year, making Brazil the leading global destination for Chinese investment (source: CEBC, May 2026).

For companies targeting the South, the report covers Paraná separately: in 2025 China took 22.5% of the state exports, worth US$5.3 bn (source: Government of Paraná, 2026).

How is the research carried out?

Week 1: kick-off call (WeChat or video) to agree the product scope, the target customer and the three to five questions the report must answer; an NDA is signed.

Weeks 2–3: desk research and local interviews. We talk to dealers, industry associations and potential buyers to verify price bands and purchasing cycles, while JBKR analyses Portuguese search demand and the digital channels of your competitors.

Week 4: report delivery and a 90-minute presentation. Written follow-up questions are answered within 5 business days. If you decide to move on, the work connects directly to the legal and regulatory requirements mapping (/en/services/legal-requirements).

What is out of scope?

The report is not a legal or tax opinion: tax treatment and incentive eligibility must be formally confirmed by accountants and lawyers. The report states which type of professional is needed for each point, and we can introduce them.

It does not include executing company registration, bank account opening or product certification, and it does not include formal consumer survey work (for large-sample consumer research we introduce a local research firm).

It promises no market outcome. Its value is that, before you commit, you know whether to enter, how to enter, and what it will cost.

Why look at Brazil from Paraná?

Paraná is one of the industrial and agricultural heavyweights of southern Brazil: the port of Paranaguá, an automotive cluster (the Renault-Geely partnership in São José dos Pinhais, R$3.8 bn invested) and the new Linglong tyre plant in Ponta Grossa, a US$1.2 bn investment (source: Government of Paraná, 2025–2026).

Operating costs are lower than in São Paulo, and Chinese capital is active here: TCP, the Paranaguá terminal owned by China Merchants Port, signed a R$1.5 bn expansion agreement in November 2025 (source: Brazilian Ministry of Ports, November 2025). We are based in Curitiba, so we can visit the plants, the port and the dealers in person.

Invoiced in BRL by a Brazilian entity; third-party professional fees not included.

Frequently asked questions

In which language is the report delivered?

One version in Chinese and one in English, with the original Portuguese sources attached to the data tables. The presentation is held in Chinese or English, and interpreting can be arranged.

Can the 2–4 week timeline be compressed?

If the product scope is clear and no local interviews are needed, a desk-research version can be finished in 2 weeks. When dealer interviews are involved, allow 3–4 weeks so the meetings can be scheduled.

Can the market study fee be credited against later work?

Yes. If you start the requirements mapping or the digital presence project within 90 days of report delivery, 50% of the market study fee is credited.

We already have an analysis from our headquarters in China. Do we still need this?

Usually the local part still has to be added: price bands, dealer structure, state incentives and Portuguese search demand. We can build a 2-week supplementary report on top of the analysis you already have.

How reliable are the sources in the report?

Every figure carries its source and its as-of date, mainly from the Brazilian government, CEBC, industry associations and our own interview notes. Anything we could not verify is flagged as such and is never used to support a conclusion.

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