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Go-to-market & sales channel

From the first dealer to the first trade fair

Go-to-market and sales channel is a 4–8 week build followed by monthly support: we design a sales process that fits Brazil, deploy a Portuguese WhatsApp sales agent with lead routing, search and screen distributors, dealers or partners, and organise agendas and interpreting for trade fairs and delegations. The goal is measurable commercial conversations in your first 90 days in Brazil, not a stack of business cards.

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Go-to-market in Brazil: trade fair conversations and dealer meetings
Indicative timeline
4–8 weeks to build, then monthly support; at least 6 months is recommended to cover a full sales cycle
Fee model
Project fee for the build plus a monthly fee for support and channel operations; the monthly fee is quoted separately against scope
Indicative investment
R$20,000 – R$60,000

What you receive

  • Brazilian sales process design: every step from lead to quote to NF-e invoicing, with a response deadline for each
  • Portuguese WhatsApp sales agent (Apicio, a JBKR product): round-the-clock answering, voice messages, lead scoring and handover to a human
  • Lead routing and a CRM board: assignment by region or product to your team, your dealers or your representatives
  • A shortlist of distributors, dealers or partners: screening criteria, 20–40 candidates, first contact and 5–8 meetings
  • Trade fair and delegation support: agenda, appointments and interpreting for events such as Show Rural Coopavel
  • Pricing and commercial terms advice: payment methods (Pix, instalments), warranty and local service expectations
  • Monthly commercial report: conversations, meetings, quotes and conversion, with the actions for the month ahead

Who does what

TaskOwner
Sales process and channel strategy designbeonshore (consulting)
Partner search, screening and first meetingsbeonshore (consulting)
Trade fair agendas, appointments and interpreting coordinationbeonshore (consulting)
Deployment of the WhatsApp sales agent, CRM and lead routingJBKR (technology)
Drafting distribution and dealer agreementsCommercial lawyerLicensed professional (contracts directly with you)
Recruiting local sales staffRecruitment consultantLicensed professional (contracts directly with you)
Import logistics and customs clearanceFreight forwarder and customs broker at ParanaguáLicensed professional (contracts directly with you)

beonshore provides business and technology consulting. It does not provide legal, accounting, customs or immigration services: we identify the requirements, prepare you and introduce licensed professionals, who contract directly with you.

What is included?

Three tracks run in parallel: the channel (finding and signing the right distributor or dealer), the sales system (WhatsApp agent, CRM and response deadlines) and market activity (trade fairs, delegations, industry associations). All three share one monthly report.

The partner search starts with screening criteria: regional coverage, existing brand portfolio, after-sales capacity and financial standing. From 20–40 candidates we shortlist 5–8 for meetings and accompany the first round of negotiations; the contracts are drafted by a commercial lawyer.

The sales system is deployed by JBKR. Brazil has around 147 million WhatsApp users and 60% of them have bought through WhatsApp (source: Opinion Box 2025, cited by Sinch), which makes instant answering in Portuguese a basic requirement for entering the Brazilian market rather than a bonus.

How is it delivered, step by step?

Weeks 1–2: sales process design. We fix the target customer, the price and the terms, who replies and within how long, and we define the lead scoring and handover rules.

Weeks 3–6: JBKR deploys the WhatsApp sales agent and the CRM, while beonshore completes the partner shortlist and the first contacts, and prepares the agenda for the nearest trade fair.

Weeks 7–8: first meetings and trade fair execution, with the first monthly report delivered. From then on the support runs monthly: following up partners, refining conversation scripts and preparing the next event.

What is out of scope?

It does not include commercial representation or signing contracts in your name. Negotiating with Brazilian buyers on your behalf, on a commission basis, is discussed separately and only on request once the relationship has been established.

It promises no sales figures. What we commit to is the process, the response deadlines and numbers you can verify every month.

It does not include the legal drafting of distribution agreements, staff recruitment or customs clearance, which are executed for you directly by a commercial lawyer, a recruitment consultant and a customs broker.

Why start in Paraná?

The dealer networks of southern Brazil are mature and concentrated: BYD (since 2022), GWM and Geely dealers already operate in Curitiba and São José dos Pinhais (source: BYD, GWM, 2025). For automotive and auto-parts companies, there are channels here ready to talk to.

For agricultural machinery, the entry point is Show Rural Coopavel, held every February in Cascavel: more than 600 exhibitors, around 400,000 visitors and R$7.05 bn in business closed in 2025 (source: CNN Brasil, February 2026). In April 2026 the China-Brazil Chamber of Commerce (CCIBC) put five cooperation areas to the state of Paraná: wires, cables and transformers, drones, inflatable grain silos, electric buses and trucks, and electric motorcycles (source: Mirian Gasparin, April 2026), and it plans to open an office in Curitiba.

Invoiced in BRL by a Brazilian entity; third-party professional fees not included.

Frequently asked questions

Do we need the .com.br website and the WhatsApp channel first?

We recommend completing the digital presence first, otherwise dealers and buyers have no way to verify your brand. The two services can run in parallel, with digital presence usually starting 2–4 weeks earlier.

What does the monthly fee cover?

Partner follow-up, conversation script optimisation, the monthly report, trade fair and event preparation, and the JBKR operation and maintenance of the WhatsApp agent and the CRM. Once the scope is fixed, the monthly fee is fixed.

Will beonshore negotiate on our behalf?

During the build we accompany and support the negotiations, but we do not sign on your behalf. Commission-based commercial representation is discussed separately and only on request, once the relationship has been established.

Will buyers feel the sales agent is a robot?

Apicio speaks natural Portuguese and supports voice messages, with explicit rules: complex questions, quotes and complaints are handed to a human within a set time. What the buyer experiences is a fast, accurate reply.

Does trade fair support include building the stand?

Stand design and construction are not included, though we can introduce a local exhibition company. We handle the agenda, the appointments, the interpreting coordination and the post-event follow-up.

Related playbooks

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